Building a platform for development of silver industry and prospering consumption market for supporting the aged

Official Initiation of the 1st China International Silver Industry Exhibition (SIC2014) &

Press Conference for Initial Publication of The Global Aging Magazine and Release of Strategy of Poly Real Estate Group Co., Ltd. for Supporting the Aged

On 24th December, the press conference for initiation of the 1st China International Silver Industry Exhibition and release of the pension strategy of Poly Real Estate Group Co., Ltd. was held in The New Poly Plaza in Beijing, with approximately more than 150 participants including representatives of relevant institutions and organizations in the silver industry, people from business circles, representatives of relevant foreign organizations in China, and personnel from news media such as Xinhua News Agency, People’s Daily Newspaper, China News Service (CNS), China National Radio (CNR) and China Central Television (CCTV).

Attendees included Mr. CHEN Chuanshu, the executive deputy director of China National Committee on Ageing and the director of China Silver Industry Association, Mr. ZHANG Zhengao, the general manager of China Poly Group, Mr. SUN Guangxiang, former vice minister of Ministry of Commerce and consultant of China Silver Industry Association, Mr. BAO Xuequan, deputy director of China National Committee on Ageing, Ms. SONG Guangju, the chairman of Poly Real Estate Group, and Mr. FANG Yansong, the director of Guangdong Provincial Committee on Ageing.

China International Silver Industry Exhibition is an industry brand built by China Silver Industry Association and China Poly Group etc., to facilitate silver industry’s market development, social recognition, and professionalism. It promotes new concepts, services, and products to the public. Trying to satisfy elderlies’ needs, aiming at improving elderlies’ living standards, the exhibition establishes an integrated industry cooperation platform, and develops the elderly service market.

The 1st China International Silver Industry Exhibition (SIC) will be held from 9th to 11th October 2014 in Guangzhou, Guangdong Province, and will be held on a yearly basis thereafter. Under the direction of China National Committee on Ageing, All-China Federation of Industry & Commerce, China Council for The Promotion of International Trade and People's Government of Guangdong Province, the exhibition is hosted by China Silver Industry Association, China Poly Group Corporation and China National Committee Office on Ageing, and organized by Poly Real Estate Group Co., Ltd.

The exhibition is expected to cover an area of 22,000 m2, bring together about 250 local exhibitors and 100 enterprises from foreign countries and regions, and receive up to 25,000 visitors. In addition to distributors, agents and end retailers, major nursing organizations, community health care and rehabilitation centers in China will also be invited to the exhibition. The first session of SIC will serve as the authoritative platform for showcasing the development of silver industry in China and for the exhibitors and buyers to have economic and trading communication and cooperation. It will become the window and weathervane of development trend of the silver industry in China.

Cai Dongxiang, Deputy General Manager of Guangzhou Poly Jinhan Exhibition Co., Ltd., presents the highlights and strengths of SIC to people present at the press conference:

Directed by governmental authorities and hosted by powerful organizations: The exhibition is directed by China National Committee Office on Ageing, the highest governmental authority for the silver industry in China. As one of the hosts of SIC, China Poly Group Corporation is a large SOE supported by the State-owned Assets Supervision and Administration Commission of the State Council, ranking No.25 among SOEs in terms of total assets. Thanks to its capitals, resources and brand strengths in many areas, and in alliance with China Silver Industry Association, China Poly Group Corporation plays a leading role in the silver industry. By working together with Guangdong Committee on Ageing and combining abundant resources both home and abroad in the industry, it provides strong supports to SIC.

Industry leader supported by SOE: Poly Real Estate Group Co., Ltd. is an enterprise which was granted with the titles of “Most Valuable SOE Real Estate Brand”. It is also the first domestic enterprise entering and investing in pension real estate projects. As an industry leader, Poly Real Estate Group Co., Ltd. will invite local and international pension real estate developers and capital investors to have joint discussion in the exhibition on developing innovative modes for continuous promotion of the silver industry.

Professional organizer ensuring quality exhibition: Guangzhou Poly Jinhan Exhibition Co., Ltd., with its shares held by Poly Real Estate Group Co., Ltd., is a professional exhibition organizer, a member of Union des Foires Internationales (Union of international Fairs, UFI), and one of the Top 10 Conference and Exhibition Enterprises of Most Influence in China. With an exhibition area of over 80,000 m2, Guangzhou Poly Jinhan Exhibition Co., Ltd. organize the largest export trading fair for home and gift products in China, only second to the Canton Fair, and it also boasts 14 years of experiences in organizing large exhibitions and fairs.

Great activities to be launched during SIC: Many great activities will simultaneously be staged during SIC, such as International Silver Industry Development Summit, product promotion workshop and silver life experience house where government officials, experts and scholars from China and foreign countries will gather to discuss key issues in the development of the silver industry and exchange their information as authorities, all with a view to promote the diversified development of the silver industry.

At the press conference, Board Chairman Ms. Song on behalf of China Poly Group Corporation, introduced the strategic layout of the Group’s businesses for supporting the aged. The silver industry will be placed in the Group’s strategy for strategic corporate transformation, fulfillment of social responsibilities and provision of new profit growth points in the future, and will be cultured and developed as the core area in the innovation and upgrading of the real estate industry. The Group will actively explore the program of “Livable Architecture for Retirement” and promote the “3-in-1” mode for supporting the aged, namely, encouraging filial piety and satisfying the mental and physiological needs of the elderly people. At present, China Poly Group Corporation has accomplished its nationwide business layout for supporting the aged, including support, management and medical services for the elderly people in the community, development of products suitable for the aged, endowment insurance as well as integration of the silver industry chains.