Many people in China are still not aware that the products for the elderly people may be totally different from those for young people. These products designed“by heart” will enable the elderly to live safer and easier with more dignity in their twilight years. Newplan, a local Chinese firm with aged friendly  designs, will exhibit a series of space plans and products that are designed "by heart" for the elderly at the 2nd China International Silver Industry Exhibition (SIC) this November in Guangzhou.  

As one of the top industrial design companies in China, Newplan entered into the elderly care market with its Arcci phone for the aged users and earned recognition in the market as early as in 2007. It has contributed many more outstanding designs to the silver industry in China through partnership with prominent international elderly care institutions like Kdlife from Japan. Thanks to the SIC, Newplan has obtained more opportunities of getting into direct contact with potential buyers from the elderly care sector. The brand manager Mr. Sheng Chen is very satisfied with the result of participating in the 1st SIC, "this is almost the best exhibition we have ever attended, where we built up connections with many elderly care institutions and elderly care real estate developers. We have already entered into the intent of partnership with Shenyang Golden Sun Health Preservation and Elderly Care Service Center."

At the 2nd SIC, which will be held at Poly World Trade Center Expo Guangzhou from 6th to 8th November 2015, Newplan will showcase a series of its own designs of home appliance for the elderly in its special booth of a larger size, with an aim to benefit more than what it did at the first session. New plan will also give keynote speech at the concurrent forum to manifest the meaning and power of design in the future development of the silver industry.