Since the implementation of Several Opinions of the State Council on Accelerating the Development of the Silver Service Industry in September 2013, the operative management and system construction of the silver industry has received growing attention from the society. In recent years, when promoting the high-qualified “hardware” construction of Shanghai “Plane Houses”, China Taiping attach greater importance to the development of “software”—that is the core ability to operate and manage elderly care community with Taiping Characteristics.

    After its establishment, Taiping Watermark Joint Venture will pay consideration to American Watermark Retirement Community to get its long-formed technology standard, managing mechanism and process system and at the same time speed up its translation work. The American professional term will offer necessary technological guidance in terms of on-spot and video design. Based on above preparatory work, Taiping Senior Living Management (short for Taiping Senior Living Enterprises Management Co., Ltd) will adapt to local conditions in order to make the program not only suitable for the cultural and psychological characteristics of Chinese senior citizens but also with the regional characteristic of where it lies in. Gradually, an elderly care operative service standard and system taking “Fu Jing Hui” as its brand will be formed, which will devote to providing the international, professional, standardized and humanized service for senior citizens living in China Taiping senior living communities, making their lives healthier and happier. By taking specific actions, China Taiping fully participates in the development of the old-aged courses and puts the appeal raised by CCP General Secretary Xi Jingping of “promoting the overall sustainable development of old-aged courses” into effect.

    Currently, Taiping Senior Living Management is working on the compilation of operative management system of small and medium-sized elderly care and nursing programs, development of information system for core business and storage of professionals in the silver industry. It will conduct a balanced investment of both asset-light and asset-heavy in future days to achieve a strategic layout nationwide.

    On December 2015, David Freshwater, the head of the Board of American Watermark Retirement Community, and his team visited the sample board exhibition area of China Taiping “Fu Jing Hui-Plane Houses”.

It is reported that the first flagship store of senior living community built and invested by China Taiping Group naming “Plane Houses” is being constructed with full speed. This project locates in the Shanghai International Medical Zone in Pudong district of Shanghai, which provides it with abundant medical resources, and is only 3 kilometers away from the newly-opened Shanghai Disney Land. With a total investment of approximately 4 billion yuan, it is generally designed by American Dahlin Group, who won an exclusive nomination in the 51^st “Golden Brick Award” in US for being the best architecture in the senior living community group.

Taiping Senior Living Management noted that the first reason they chose American Watermark as their industrial partner is because of its advanced operation and management system. The American Watermark has been in the field for over 30 years and it possesses mature and advanced operation and management system, in which IT technology is used to integrate resources. Thus, cooperating with American Watermark will help Taiping senior living community to better its control of operating cost and profit model. The second reason is that American Watermark has good ability to fit into the Chinese market. By learning from Watermark’s successful experience in the consultancy and operation of senior living program in China, Taiping can build a localized operation and management system with its own characteristic. The third reason is the style covered by 38 senior living communities managed by Watermark in America (i.e. communities feature in dynamic healthy life, general nursing and professional nursing) matches perfectly with Taiping’s business design—that is the CCRC of “Fu Jing Hui” program under China Taiping. Such correspondence will enable Watermark to quickly form an operation and management system of international standard and which conforms to the market strategy of China Taiping senior living communities.

    The American Watermark Retirement Community, which was established in 1985 with its head quarter in Tucson, Arizona, is now managing 38 senior living communities featuring self-care, semi-self-care and dementia care and nursing (with rehabilitation)—that is around 7500 senior living apartments in total. Its annual income reaches approximately 3400 million dollars with asset value exceeding 1.3 billion dollars. According to the latest data launched by ASHA, based on the number and volume of senior living apartments that it manages, the American Watermark ranked 13^th among all companies in American for its comprehensive ability. Its founder Mr. David Freshwater, who has 30 years’ working experiences in the industry, is a senior expert in the field of senior living community. As a member of the executive council of the ASHA, he is famous for his unique perspective, excellent operative records and great ability in strategic planning.

Source: Xinhua News