On 15 July 2016, the “Poly Hexi Healthy House Procurement Matchmaking Symposium”, jointly organized by China International Silver Industry Exhibition (SIC), Poly Property Management Co., Ltd. and Health Care Food Profession Association of Guangdong Province, was successfully held in Poly Garden, Guangzhou.

The event was graced by Poly Jinhan Exhibition General Manager, Cai Dongxiang, Poly Property Management Assistant General Manager, Zhao Guangfeng, Poly Property Management Assistant Marketing Director, Tang Hui, and Health Care Food Profession Association of Guangdong Province Chairperson, Peng Ping, and was well-attended by over 50 health food and health product companies such as BY-HEALTH, Beijing Tongrentang, Baoning Medical Technology, Funuo Health, Guangzhou Hanfang, Quantum Hi-Tech, Caizhilin, China Pharmacy Non-Drug Union, and Jianlaifu. The symposium aimed to establish an effective matchmaking platform for companies in the greater health industry, to provide a new industry channel for the rapid development of real estate for these companies and show new ideas for the future development of such companies.

Participants visited the Guangzhou flagship store of Poly Hexi Healthy House first. Poly Hexi Healthy House is the product of Poly Real Estate’s 3-in-1 elderly care services system – with home-based elderly care as the foundation, community elderly care as the support, and institutional elderly care as the backup – and is a key player in the realization of community and home-based elderly care services. Its full suite of equipment and facilities, services and sophisticated operating model demonstrated to participants the enormous and untapped commercial potential of the entire industrial chain of community services.  

In the procurement symposium that followed, Health Care Food Profession Association of Guangdong Province Chairperson, Peng Ping, gave his address and pointed out that China was currently the world’s second largest health food market. By 2020, the Chinese healthcare consumer market has the potential to exceed 400 billion yuan, ushering in significant opportunities for health product companies. This event will help effectively develop marketing channels and business opportunities for the overall health industry and sharpen the competitive edge of participants in the industry in the future.

According to Poly Property Assistant General Manager, Zhao Guangfeng, “Hexi Healthy House” is Poly Group’s home-based community elderly care brand, slated to be launched in 300 neighborhoods across over 40 cities in the next five years, boosting Poly Real Estate’s development strategy for elderly care properties. Hexi Healthy House is based on the ideal of “Greater Health”, providing the elderly in communities with a whole host of elderly care services, such as health management, rehabilitative physiotherapy, aging appropriate renovation, and traditional home-based elderly care etc. With this event, it is hoped that business matchmaking and exchanges can transpire among competent companies in the greater health industry, where collaboration to develop home-based community elderly care services can take place.

SIC is the sole designated procurement platform of Poly Hexi Healthy House. The Project Supervisor of event organizer, Poly Jinhan Exhibition Co., Ltd, Xia Lingxu, shared with participants about the preparations for the 3rd China International Silver Industry Exhibition. The 3rd SIC event will be held in Guangzhou in November from the 11th to 13th, with an estimated up to 30,000 square meters of exhibition area, 350 corporate exhibitors and 50,000 trade visitors. This year’s exhibition includes a Healthy Living Pavilion, where products like food, drug and health products, as well as products for healthy living, will be showcased. Professional buyers from various sectors of real estate, elderly care institutions, medical rehabilitation institutions, agent distribution channels and major drug store chains etc. have been warmly invited. During the same period, there will be many procurement meetings, trade symposiums and press conferences of different brands to provide participants with a one-stop platform for trading and business exchanges of high quality and high efficiency that covers the entire supply chain in the industry.  

Many healthcare product companies engaged in business matchmaking and exchanges with the Poly Property team at the event venue to get a comprehensive understanding of the requirements and procurement standards of the market at the community level so as to be the first to get through the door of the Poly community project supply chain. Director Che of Hong Kong brand, Vita Green, said, “It was a very meaningful event. The opening up of the middle-age and elderly consumer market through community elderly care service institutions really broadens our thinking and market possibilities, which, I believe, will bring us enormous business opportunities.”

The 3rd SIC will be held in Guangzhou from the 11th to 13th November 2016, bringing together top-grade resources from various segments of the greater health industry to create business opportunities of greater value for event participants and to explore and open up blue oceans for the silver industry.