The Chinese society has become an aged one and will remain so for a long period to come. According to relevant studies, elders who choose to spend their remaining years at home make up 90% of their cohort, with only 4% of elders choosing institutionalized retirement. In such a situation, extending elderly care services to home-based elders and helping them set up real-time, efficient and intelligent elderly care services is a viable way to meet the needs of these home-based elders.

The largest provincial branch of China Telecom – China Telecom Guangdong – has been dedicated to promoting the development of intelligent retirement properties for healthy living, establishing a strategic partnership with Department of Civil Affairs of Guangdong Province at the beginning of this year to create an elderly care service platform for Guangdong province, "You You Le Kang”, providing elders in the province with quality home-based elderly care services. Besides outsourcing the construction and operations of the provincial elderly care platform to China Telecom Guangdong, the Department of Civil Affairs of Guangdong Province also established an elderly care service chain made up of operators + application service providers + terminal operators + service institutions + government authorities + elders and their children, with home-based retirement services as its key focus. Together, they form a service ecosystem catered toward caring for the elderly. China Telecom Guangdong is working on bringing its retirement services platform to the 3rd China International Silver Industry Exhibition (SIC). For more information, please visit 2E01, F1, Pavilion No. 2, at Poly World Trade Center Expo from 11 to 13 November.

The construction and operation of “You You Le Kang”, Guangdong’s home-based elderly care services platform, fully demonstrates the internet + marketing-oriented operation concept, and aims to provide integrated services in medical treatment and healthcare, rehabilitation, housekeeping, daily chores, meal assistance, emotional support, culture and recreation, safety aid and referrals for the elderly. Tapping on China Telecom’s business service resources and core business advantages to create an integrated and open platform for the province and O2O elderly care services system, the aim is to achieve the following ideals of “1km Elderly Service Circle” and “Retirement Homes without Walls”.  

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The IT-based service platform for Guangdong's home-based elderly care is built to cater to 21 prefecture-level cities in the province. The target is to reach 100% of urban communities, more than 90% of rural towns and villages and more than 60% of rural communities by 2020 to provide the elderly with professional home-based elderly care services. The industry standard of elderly care management and service capabilities in Guangdong are raised through the implementation of the “Internet +” strategy, promoting innovation in elderly care services policies, service delivery, pension system and supervision methods.  

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