The Japanese promotion conference of the 3^rd China International Silver Industry Exhibition ("SIC") will be convened in Tokyo Big Sight on 16^th March 2016. The Association of Care Goods Providers, JASPA, the Association of Care Standards and the Japanese Care Association will accord their full support to the conference. More than 30 outstanding Japanese foreign trade organizations and enterprises such as Paramount Bed and Riei will attend the conference, and more than 20 local famous media agencies including Asahi Shimbun, HNC and Elderly Press Newspaper have been invited to give live report at the same time.

Bright prospects for Japanese elderly care enterprises in the Chinese market of huge potentials

At present, China has the largest potential market among all the countries in the global silver industry. Since the Chinese market is now in the prime time of its growth, elderly care enterprises around the world are eyeing on China and trying to seize the best time and opportunity to expand their business in it. As one of the most developed countries in the global silver industry, Japan boasts a mature and well-established industry chain. There is a huge room in the Chinese market for the development of Japan's advanced service models, auxiliary products and information management systems for elderly care. Some renowned Japanese elderly care enterprises, such as Toto, Paramount, Iris, Shiga Architectural Design and CBC, have taken one more step ahead than others in entering into the Chinese market, and all of them have established partnership with SIC.

Combining governmental and corporate strengths to build a preferred platform for elderly care enterprises

SIC is co-hosted by China Silver Industry Association, China Poly Group Corporation and Guangdong Committee on Ageing. The combined strengths of the government, enterprise and industrial association as well as the abundant resources from the industry both home and abroad form powerful supports to the exhibition. Poly Real Estate Group Co., Ltd. ("Poly Real Estate") is a large state-owned real estate company under China Poly Group Corporation, and this listed company is also one of the Forbes top 500 companies. Poly Real Estate has taken the lead to engage in the whole chain of the silver industry since 2008. With senior housing business as the core and by combining both upstream and downstream resources through different channels such as China International Silver Industry Exhibition and Global Aging Magazine, Poly Real Estate has become the most powerful and influential leader in China to promote the overall development of the silver industry.

Joining global forces to create a flagship exhibition for the silver industry in 2016

The 3^rd SIC will be held at Poly World Trade Center Expo, Guangzhou, China during November 11-13, 2016. With an estimated gross space of 30,000m², the exhibition will house 350 exhibitors and expect to attract 50,000 visitors and buyers. There will be three themed exhibition halls, namely, Barrier-free Living Hall, Smart Care Hall and Healthy Lifestyle Hall, and different international exhibition areas for exhibitors from Japan, U.S., Australia, South Korea, Taiwan Region, etc. The strengths of global elderly care enterprises will be gathered and the most cutting-edge technologies, products and solutions in six sectors, including rehabilitation and care, smart elderly care, senior housing, health maintenance, elderly's daily necessities and elderly care services, will be exhibited in the event. Together with 20 highly specialized and innovative activities in the concurrent China International Silver Industry Summit Forum and other sub-forums, SIC aims to build the most effective platform for people to have business exchanges and keep paces with the trend in the industry and market.

Through this promotion conference, SIC expects to let more Japanese elderly care enterprises understand the status quo of the Chinese silver industry and its development capacity, and to work together with global brands for exploring the blue sea in the hundred trillion-sized market, with an aim to promote the development of the silver industry in China. As the largest international event for the silver industry in China, the 3^rd SIC is the preferred platform for global elderly care enterprises to choose when entering into the Chinese market.