According to the estimation by the Elderly Research Institute of Chinese Academy of Social Science, the size of the current elderly care market is approximately RMB 4 trillion, and is expected to expand to RMB 13 trillion by 2030. Considering the huge business potentials in the elderly care real estate market in China, large Chinese real estate developers including Vanke, Poly, Fosun, Greentown and Yuexiu Property have already carried out their active deployment across the country.

In the eyes of Ms. Song Guangju, the Chairwoman of Poly Real Estate, elderly care real estate is one of the important targets the company shall exert its efforts to achieve, and in fact the company has been involved in this sector as early as 2010. The Annual Report of Poly Real Estate 2014 showed that, by the end of last year, the company has promoted renovation of 51 communities into elderly friendly communities, far above the average level in the sector. Poly Real Estate has launched and is operating its brands of Hexihui and Health Cottage; and, its “WestHill Imagination” in Beijing has become the first real estate project in China that breaks through the barrier of linking with medical insurance system and will be dedicated to provide full-cycle health counselling service for the elderly aged above 60 years in the future. In addition, Poly has kicked off its new high-end medical service project.

In 2015, Poly Real Estate will also speed up investment in elderly care to promote continuous implementation of its strategy for the elderly care industry. Ms. Song Guangju said in a recent investment forum that the company will widely promote the development in the health, elderly care and medical sectors in order to build an exhibition platform for the daily necessities of the elderly people in China.

It is worth to mention that the elderly care establishment of Poly Real Estate are operated in the “asset-light” model. They not only provide counselling service for the company’s own elderly care projects, but also provide counseling and management services for the operation of elderly care real estate businesses of the government and insurance institutions. Through accumulation in the past 2 years, Poly Real Estate has formed its ability to output standardized management process and standardized talent training process, and hence it shall have great development in the future “asset-light” operation and management.

The 1st China International Silver Industry Exhibition (SIC) and the forums in the theme of elderly care, which was successfully organized by Poly Real Estate in 2014 has became the largest event for the silver industry in South China. The scale of the 2nd SIC to be held from 6th to 8th November this year will be doubled and the exhibition will further expand to cover overseas markets by introducing cutting-edge elderly care services and products from abroad.